corollary to the Law of Rasberry Jam

Weinberg's Law of Raspberry Jam states that the thinner you spread it, the thinner it gets... it's hard enough to change oneself, harder to influence a team, harder still to influence a class, and yet harder to influence readers of the book. I'd say that a corollary to this is that pop culture, which as whole doesn't respect the source of the ideas, is condemned to keep re-inventing the wheel. It's funny, because one would hope that a really good idea would spread like wildfire, but it can't--it spreads like raspberry jam instead. By the time the masses catch wind of it, it's been reduced to a jingle or technical buzz word.